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Uniting campus facilities with one bold wellness brand

Auburn University Recreational Brand Integration
Interior hallway of the Auburn Rec and Wellness center

Global Prairie engaged with Auburn University to bring their “Healthy Buildings, Healthy Bodies” platform to life across their campus – in a bold and resounding fashion. With a focus on brand integration, this brand concept has been brought to life as a foundation for Auburn’s Rec + Wellness program. 

Meeting room with long white table and chairs

By focusing on brand integration that cascades across campus facilities, Global Prairie worked with Auburn to ensure a consistent brand experience for greater resonation. The work includes renovation of the main rec and wellness fitness area, personal training space, team meeting spaces and outdoor fields, establishing a unique identity for the future growth and expansion of Auburn’s Rec + Wellness Program. 

Tan indoor track with white lines on the ground next to a large UofA hanging logo

During a trip to campus, it was brought to our attention that Auburn University wanted to capture unused space for a personal training area. We engaged with AU to help infuse Auburn University’s Rec and Wellness brand into an underutilized space that now houses Personal Training, Olympic Lifting and their Marketing Team – transforming an empty, underground space into a one-of-a-kind personal training lab. 

The newly constructed Auburn Arena underwent a series of cosmetic upgrades to student athlete areas. Global Prairie helped set the tone for their brand with a series of design improvements, including a new palette of visuals that leaned on graphic techniques alluding to movement through dot patterns, bold color and duotone images. 

Open spreads of branding books next to an image of a common area in the facilities

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