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An empire of emotion: helping Brené Brown build a brand… and a movement

Brené Brown Branding
Brené Brown sitting at a table while speaking into a microphone

A leading researcher and storyteller whose work focuses on vulnerability, courage, empathy, and shame, Brené Brown’s personal brand grew with her success, and Global Prairie helped her develop a comprehensive personal brand identity.

Brene Brown logo
Open books showing different the brand guidelines for the logo
Grid of 9 images showing inspiration behind the brand on the left and detailed logos on the right

As Brené and her organization continued to amplify their impact, Global Prairie helped her team develop an emotional and inspiring identity that engaged millions of individuals and leaders around the world.

On Instagram alone, we have seen Brené’s followers grow to almost 3 million in just a few years’ time. The touch point for her brand is her website, which was designed to serve as a hub for all aspects of the organization, including social, blog, the new Dare to Lead and Daring Classroom hubs, as well as news and speaker request touch points.

Front and back of a Brene Brown business card
looking down at handlebars of an older bicycle with Brene Brown branded elements designed on top of the video
Line up of all 6 of Brene Brown's books on a white background

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