Baylor Scott & White Health approached us with their idea for the Power of 2 Challenge, a social campaign encouraging women to schedule a mammogram and challenge a friend to do the same so they feel like they are not alone on their health journey. We were tasked with creating an online presence and activating the program via social channels, emails and text that would serve as a source of empowerment for women to encourage their loved ones to prioritize their health.
We built The Power of 2 microsite in Marketo, supporting diverse marketing tactics that explained the challenge, guided users to imaging locations, and inspired action. Through targeted email marketing and influencer outreach, the campaign garnered 5,000 site visits and nearly 500 new online appointments for Baylor Scott & White Health within the first month, making a positive impact toward a healthier world.
We designed a campaign website featuring preset social messages for Facebook, Twitter, email, and SMS, along with a tagboard for displaying posts with the campaign hashtag. The site also included FAQ-based statistics, a Google Maps location finder, and online appointment scheduling. The campaign further utilized a multi-tiered influencer strategy and a targeted marketing plan, incorporating boosted posts, patient testimonials, and display advertising on high-relevance networks.
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