A group of women leaders seated on stage at a public speaking event

Despite its pioneering work in women’s leadership and A-list membership of the leading women in business around the globe, the story of the Committee of 200 was largely unknown within a growing global landscape of women’s leadership organizations. The organization was in search of a cohesive and compelling organizational purpose, new brand identity and founding story.

Golden logo on a dark purple background

Global Prairie worked side-by-side with the organization’s board of directors to reimagine its brand. Leveraging data and insights to unearth the true potency of the organization, we moved the brand from the dated ‘Committee of 200’ to the more modern and powerful C200. This new brand came to life through a complete overhaul of the visual brand identity, including a new logo, marketing materials and website.

The logo design was an exercise in balance–they wanted something that felt proud, confident and distinctly feminine that could even work on jewelry. We collaborated to create a series of interlocking C’s that beautifully captured this goal.

While many new organizations have been established recently, none have been dedicated to advancing women’s leadership in business as long as C200, which was founded well before women’s leadership causes were en vogue.

The refreshed brand received rave reviews from one of the world’s most powerful audiences–a membership group of more than 500 CEOs–for having perfectly captured the true essence of this unique and vibrant organization. The transformation yielded a 510% increase in C200's brand reputation post-rebrand. The website saw a remarkable surge with a 370% increase in visits, reflecting the successful shift in positioning.

Logo and branded color palette
Stack of business cards and branded color explorations
Open book spreads with the brand guidelines next to a mockup of the website

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