Developing a brand system and mark that became a national sensation overnight
100th Anniversary of the Negro Leagues
To commemorate the 100th anniversary of the Negro Leagues, Global Prairie partnered with the Negro Leagues Baseball Museum to conceptualize and develop a brand mark with a unifying identity to be used for licensing, media, and events on and off the baseball field. The mark became a universal logo across all major media outlets for the entirety of the campaign.
Our team proposed the silhouette of a player posing with confidence, style and swagger after reviewing hundreds of historical photos and conducting a workshop to understand the key messages for the mark.
Global Prairie has supported the Museum with pro bono work and board service for more than 15 years. Purpose guided our work – the celebration of Negro Leagues Baseball history was not just a sports story, it was a civil rights story that started many movements.
The Negro Leagues Museum was able to capitalize on the significant interest in the Museum's centennial celebration, and the logo played a large and visible role.
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