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Building a brand for the first digital platform focused on brain health

Older woman holding her 10-year old granddaughter

The leading pharma company in the fight against Alzheimer’s disease, and the leading Alzheimer’s advocacy organization, came together to help combat the lack of dialogue, education and resources around brain health. Global Prairie partnered with UsAgainstAlzheimer’s, Biogen and Amazon Web Services (AWS) to name, brand and promote BrainGuide – a unique digital experience combining a simple memory assessment and access to tailored educational resources.  

Computer screen with the BrainGuide website pulled up

Our multi-channel communications strategy leveraged the web platform, social channels, traditional media and micro and macro influencers to get the word out. By providing partners, advocacy organizations and stakeholders in the Alzheimer’s community with a social media toolkit and training curriculum, we successfully amplified content and extended the campaign’s reach.  

BrainGuide logo in a social media post shown on an iPhone
Branded icon set

BrainGuide was the first-of-its-kind brain health and memory knowledge platform to serve up and tailor Alzheimer’s resources to one’s individual needs. In tandem, we assisted with the very first therapy to treat mild cognitive impairment, the first stage of Alzheimer’s disease.  

Collage of different branded elements

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